The Logos: Because a brand needs to function in the real world, we built a suite that can be used in many contexts. Fleur de Miel has several lines of products with different logo needs. For example, the bold thistle stamp is perfect for a rugged ink brand on the underside of a raw wood chair, whereas the elegant, sweeping script would be used on the woven fabric tag of a luxury pillow. 

The Motifs: The owner loves wildflowers but has a little more spunk than a poppy or a daisy, so Thistles and Bees became the brand’s motifs, which are elegant and beautiful, with natural defense mechanisms like the thistle’s sharp, spiked leaves, or the bee’s stinger. These motifs combined with the soft, sweet, elegant name Fleur de Miel (Honey Flower) creates an intentional duality, which is what the brand is built off of by mixing modern and vintage in their craft.

The Typography: Inspired by vintage French apothecaries, storefronts and antique estate seals, we paired elegant, flowing French script with a slightly weathered serif font.